7 Key Tactics for Owner Small Business
For most people, owning a business is a dream. The freedom to be your own boss and succeed to the best of your ability are life facts for the small business owner. Of course, there is more excitement than you probably thought when drafting your big plans, but with a little strategy and planning you can overcome any difficult place you find yourself in. There are 7 tactics developed by successful marketers that will secure your business. as successful as theirs.
a unique selling point If you want to stand out from the crowd, create a unique sales proposal that highlights the benefits that customers will enjoy doing with you. Will they get faster service? Go ahead and dramatize it, but keep the customer in focus … ‘Get Free Overnight Delivery!’ Hello, it says to the customer … you get fast service and discount on shipping. Two definite advantages in one statement.
Why should someone buy from you and not from your competitor? I hate to get a grip on your ego, but it really has nothing to do with you, your product or your service. Yes, it’s a bit self-centered, but customers are attracted by offers that point out the things that benefit them.
Don’t go out and create new products and services to get your attention. Just add a special benefit to the ones you already have … maybe it’s faster service. The most effective things to emphasize are benefits that your competition cannot or will not give.
- Use testimonials
Hey, we all know that business owners think their product or service is the best thing, but it’s what current customers think about it that really matters to your prospective customers. It is they who see things from their point of view … what they have to say about the business has an impact.
Testimonials play an important role in advertising – especially for small businesses. Yes, big companies with famous names don’t have to worry about that, but small businesses can use testimonials as marketing tools to build credibility.
Think about it … how else can we gain credibility other than by creating a group of satisfied customers and shouting what they have to say? Let’s look at some ways in which testimonials can be an effective part of our marketing campaigns.
Upselling is one of the most successful marketing trends today. Everywhere you go, someone is trying to buy more. From McDonalds with its great options to clothing stores trying to sell shoes to match your outfit, everyone jumps on the cart. Why? It works!
Your customers already know that you have wonderful products and provide satisfactory service. They trust that you will come through them. Think about it … it’s much easier to sell to someone you already have a relationship with.
Use every opportunity to increase your sales volume within the customers you already have. Do you have a product that fits the product they are buying? Offer it to them on the register. It is a proven and effective method to increase sales. You may be shocked at the additional sales you can make from those who are already buying from you.
- Reduce your price
Distribute and conquer … The old war tactics work in marketing too! If the price seems too steep, you have to bite it in a “buyable” size. An $ 120 item is only 12 low monthly installments of $ 10. A $ 365 purchase would only cost $ 1 a day. Now that sounds affordable!
- Paint the benefits that beautiful
customers buy because they want to enjoy the benefits of purchasing. A lady can buy a dress because she wants to feel sexy, or a man will buy a book because he finds pleasure in reading. Emotions are the key element that drives purchases.
Use word pictures to evoke the emotions that will trigger the sale. Let them “feel” the benefits, and they will be more suitable to go to the cash register. Put them where you want.
- Pay attention If you have headlines,
are you ready to draw the reader’s attention with a large copy? The title is the starting point. How often do you scan the newspaper headlines before deciding whether or not to read the article? Yes, this is where we lose the reader’s interest, or it is a very important part of the advertisement.
A good headline should telegraph the message in twelve words or less. Check the headings. Do they make a promise of a positive benefit, or do they pose a challenging question? Do not content yourself with statements that draw less attention.
- Offer an offer they cannot resist.
Is your agreement too good to be successful? If not, you need to improve it. Hi, I’m not talking about lowering prices anymore … you still have to make a profit. You can sweeten the deal just by increasing the readers’ knowledge of the value of the product, or adding bonuses that are considered valuable, but cost you nothing.
Motivate buyers with expiration. Yes, an open offer encourages procrastination … leading … yes, nowhere. If the customer knows that he has an item for which he will pay more until Saturday, he will predict it to go to your store.