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Apple blocks Facebook’s online tracking system on iPhone

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Apple blocks Facebook’s online tracking system on iPhone

Windowofworld.com – Apple is following through on its promise to stop Facebook and other snooping apps that secretly shadow people via their iPhones.

A new privacy feature, dubbed “Application Tracking Transparency,” was launched on AEST Tuesday as part of an update to the operating systems running the iPhone and iPad.

The anti-tracking shield included in iOS 14.5 comes after a seven-month delay when Apple and Facebook attack each other’s business models and decision-making motives affecting billions of people around the world.

“What this feud more than anything else shows is that Facebook and Apple have tremendous power over the market,” said Elizabeth Renieris, founding director of the Technology Ethics Lab at the University of Notre Dame.

Until recently, Facebook and other apps automatically carried out their surveillance on the iPhone. “This is an important step for consumers to get the transparency and control they clearly seek,” said Daniel Barber, CEO of DataGrail, a company that helps companies manage personal privacy.

Facebook itself immediately criticized Apple’s anti-tracking control measures. Facebook blames this is an abuse of power designed to force more apps to charge for their services instead of relying on ads. Apple takes 15 percent to 30 percent off most payments processed through the iPhone app.

Online tracking has long helped Facebook and thousands of other apps gather information about their users’ interests and habits so that they can display customized ads.

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