Are you going to get the most out of your database?
Imagine how simpler your life would be if you had all your business contacts in one place. With one click of your mouse you can see how effective your latest marketing campaign was. Know at a glance which of your products / services is the most profitable.
Your custom database will put this information at your fingertips. Today I want to share my tips with you to make sure your database gives you business information when you need it!
What is a database?
A database is a collection of information about a specific topic that is kept together in one place, so you can access it when you need it. You can use a database to simplify you:
MARKETING CAMPAIGN – create a database to plan your marketing campaign; track the results of your marketing campaign; or analyze trends in your marketing campaign.
CLIENT & CONTACT MANAGEMENT – set up a database to track your customers and contacts; analyze your business – which products / services are most profitable; or see which customers buy which product / service.
FINANCIAL MANAGEMENT – set up a database to keep track of your spending; manage your invoices to clients; or monitor overdue invoices.
MEMBERSHIP ORGANIZATIONS – set up a database to keep track of members; send renewal letters for membership; or monitor subscriptions.
Your database use list is likely to be much longer – think of a list of all the places where consolidated information makes your life easier!
The secret is in the planning.
You want to get the most out of your database, right? Then make sure you plan it from the beginning.
Before you start setting up your database, ask yourself the following important questions:
:: What do you want to use your database for?
:: What data do you want to keep?
:: Who will collect the data?
:: How much data is there to collect – 50 records or 500 records?
:: Who does the updates?
:: What reports do you want your database to compile?
You may find it easiest to map it on a piece of paper first. Study how your database will fit. How will each category relate to the other?
Use the database
as much as possible: You have already invested a lot of time in your database plans, design and layout. Don’t miss this important step: to make the most of your creation.
First, you want to make the database as easy as possible to use. Make one-click to produce the information you need. Set up shortcuts to quickly create the most important reports. And make sure you really consider the easiest way to enter new data.
By applying this advice in your own database, you will be easy to use AND have the maximum value for use!