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Boomers Have Big Expectations for Small Business

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Boomers Have Big Expectations for Small Business

they approach retirement age, many baby boomers are considering alternatives to retirement.

A growing number of them plan to give up golf, travel and other pursuits to keep up with what have long been considered retirement years. According to an AARP report, 80 percent of those born between 1946 and 1964 plan to work after retirement.

Some are taking this time of their lives to start a small business. In fact, AARP also reported that 40 percent of US entrepreneurs are over 50 years old.

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For those thinking of taking advantage of this trend, Paul and Sarah Edvard, self-employed lifestyle experts and authors of “Best Home Businesses for 50+ People,” offer some tips. “Starting a small home business at any age can be very challenging but rewarding,” says Edvard. “However, Sarah and I have created some tips for our friends who should keep in mind as they enter this fascinating new phase of their lives.”

-> Make it Your Way. A home based career allows you to decide everything from how long you want to dedicate your business to where you want to be.

-> No more Office. Many experts believe that getting a business online is the easiest way to accomplish your goal of working while maintaining freedom. If your small business is located online, you have a low cost and can be found by customers around the globe no matter where you are located.

-> Have an Online Presence. Almost any business can be assisted with a Web presence. This is easier said than done if you work with a reputable online solutions partner.

For example, Network Solutions focuses on small businesses by providing products and services such as Do-It-For-Me (DIFM) websites, simple-to-use templates, and 24/7 client consultants. Such services provide you with an online partner that will improve your business.

-> Do what you like. “Becoming your own boss is an opportunity to do something you want to do,” says Sarah Edwards. “For example, you can spend as much time as you want in a hobby because you are making money in the process, or helping other people, or working with the type of clients you choose to work with.”

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