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Business & Economy Marketing

Direct Mail Not Using

Direct Mail Not Using

It The number of businesses that use direct mail marketing now compared to how much this medium used 10 to 15 years ago is shockingly higher. More and more marketers understand its effectiveness and are on the bandwagon – especially mortgage brokers.

Years ago, the novelty of receiving an ad in your inbox was such that any direct mail was not only viewed but cleared. Not so much. The term junk mail has since been created somewhere and I’m sure you’ve thrown your fair share of unread pieces to understand why. So what can you do with it as a marketer? How do you ensure you get the biggest bang for your direct mail dollars? More than ever, you need to understand how to compose a direct post. More than ever, you really need to target your mail to a specific market. And more than ever, you need to be patient and learn how to campaign, because that’s the key to success. Don’t get me wrong direct mail is not dead and I don’t see it soon. This is still the essential part of the largest company campaigns. Because it works.

In this article I will teach you these three topics:

-> a direct post design

-> target your specific market

->

a great design design.

Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although the card looks good, it is important, it cannot come from the truth. The only true measure of any design, at least commercial, is: “How well does it go?” By pulling, we mean what kind of reaction it evokes? Is it going to call or pull people into the store? In essence, does the design that it sets out reach?

From this fact it is not an achievement to come to the conclusion that the merits of a graphic designer are based on the execution of his or her designs. You might bring along the most beautiful ad the world has ever seen, but if it doesn’t call the phone, it’s not worth the paper it’s printed on.

You have to make designs that are not only attractive, but more importantly, get the answer needed to make a profit. You want to make sure people see your ad and want your services. In short, if the ad doesn’t make you money, it’s not a good ad.

To be or not

to be easy. Say there is a monkey loose in your office and you can’t find work. The only solution is to get the slight distraction and FedEx returns to the jungle he came from. Question: How do you catch a monkey? You have to get in his head, think like him. You have to be the monkey to find out what will bring him, so you can catch him.

Every potential client is like the monkey. They will do everything they want, unless you can persuade them to listen to you. You gotta get in their heads, think like them, be them. A monkey is a simple animal, so you can probably get his attention with the stereotypical banana.

People on the other hand are extremely complex. Then you add that the mailing list is targeted and it can be very challenging. To help you answer the question you have to say in your ad, you need to use three things:

-> Reasoning

-> Experience

-> Research

Take an unrelated topic to your own industry. Sometimes it is better to learn that way. Choose something. Say you have an exclusive Italian woman shoes boutique. You want to appeal to women who like such things. Get in her head. What would you like to buy from you? Remember, she is bombarded with ads every day. What can you say it really pulls her? How about wearing Tired to wear the same styles as everyone else? Have a picture that supports the message – show a fantastic pair of shoes or better still a beautiful woman with a large pair of shoes.

Do now as if you were a family man or woman with a $ 75k income with a $ 15K income and you have two kids! Children can be quite expensive. So why do you want to refinance?

Finding a Specialized Mailing List

If there is one thing I can’t say enough, it’s that the most important part of your mailing list is your mailing list. It is imperative that you learn the right amount of energy to learn about lists you need to post so your mail efforts are not lost. There are a few different ways to get a targeted list.

As always, the first step is to determine who will be your target market. Say you want to market homeowners. Well, now we have limited it to only 291,324 people in your area. As a minimum, your mail campaign should send three times to the same names. All you have to do is send out 873,972 postcards at $ 0.185 each and you’ll get the point. We must narrow it down again.

So how do you reach the narrowing of your list? Many factors can be considered, including age, gender, zip code, annual salary, occupation and number of children are among the more common qualifiers. It may take a while to find out what combination for your specific product works. Don’t worry about political correctness if you’re considering where to post. It is quite acceptable to test certain lists that can be considered stereotypical. Many times these lists will work well. But you never know until you test them.

No matter how big an idea you have about a particular market, ALWAYS DO A SMALL TEST PAGE! Average test fills run about 1000-1500 names. Once you see acceptable returns on the smaller mailing list, you can enter with the larger numbers. Test, test, test!

The purpose of special mailing lists is to direct a specific type of client for your particular type of business. The ultimate end result is more customers and a better bottom line. And that’s what we all want, right?

Repeating your message

campaign

n.

  1. A series of military operations undertook to achieve a large-scale goal during a war: Grant’s Vicksburg campaign ensured the entire Mississippi for the Union.
  2. An operation or series of activities that are vigorously pursued to achieve a goal: an advertising campaign for a new product; a candidate’s political campaign.

realize that I am pregnant campaigns, campaigns, campaigns

To participate in an operation planned to achieve a certain goal: campaign by the jungles of Vietnam; human rights campaign.

[French campaign, from Italian campaigns, field, military operation, from Latin Campania, open land, battlefield, from Latin campus, field.]

Definition number 2 above is the one used. But studying the entire definition with the derivation (the word origin), you can see how all the definitions merge. Marketing campaigns are, in a nutshell, a series of advertising steps, including repeated strategic plans, so that maximum benefit (more new customers) is for your business.

Note bones (this means taking note of Latin and I mean to take note): If you don’t do repeated postings, rinse money off. Sorry, I know. The truth sometimes hurts.

Why is this true? One postcard post once scarcely gets anyone’s attention for more than the moment they see it. Think about it. How many times have you seen the same TV advertising over and over again? A one shot in the dark postcard mailing list does not change your business, your bottom line, your life or your anything.

So, if you don’t come across a campaign, you may not be in business. And it may sound loud, it’s hard. It’s a hard world. And I want you to succeed in that.

There is another reason. Credibility. In some cases, people will keep on your postcard for a while. They can keep on your postcard for six months. They may even keep on your card for three years. But in most cases they think oh, I might need it, and then they’ll throw it away. Repeating your posts to the same people and seeing your image, logo, slogan, messages over and over will make them credible. Your chances of responding only grew. Repeated positions cannot be repeated enough.

To give you an example, I call it the Drop Effect:

Say you send out 5000 postcards.

From that 5000 hangs 150 on your postcard.

From the 5000, so many call the 1st week.

From the 5000, so many call the 2nd week.

From the 5000, so many call the next month.

From the 5000, so many call in 6 months.

Out of 5000, so many never call

There is a dripping inflow of the first mailing list and can therefore give a false picture of what comes from one post. Someone sends out a postcard and says, I just received four replies from my mail! But there is a whole dynamic going on off that email after the person sending the mail expects things to happen. Think about it. Are you jumping with every ad you bombard with what you think is a good idea? If you do, you’re either a millionaire or broken. But most likely, you’ll see some ads catching your interest and telling yourself that you’d like to see it. Then you see it again and remember that one day you want to see it. And then you see it again and this time you decide to check it out.

You want continuous and consistent growth. So what are you doing? Look at this scenario:

What if

you send out 5,000 postcards a week and you already have what I mentioned above.

You send the next week 5000 and you already have what I mentioned above.

You send the next week 5000 and the decreasing flow chart is underway, on each of those outflows.

What is going to happen? Eventually it’s snowball, it comes from all different places!

You really put your communication out in a big way.

And yes, it costs a lot of money to do it. (Once you have your list of what you use over and over, you only pay postage once. That’s over 55% of your cost.) FIND THE MONEY. If you are going to borrow money to do a business, spend that borrowed money on marketing!

Start with a list and post to one list one week, another list next week and another list next week. Then you turn those lists again. And again. And again.

Now you ask – what if you only have one list? You can rotate another list. And it’s always good to put it on a spreadsheet or a flow chart to track what you do and what you’ve already done.

For example: You get one list of 6000 identities. You can send one week, 2000 the next week and 2000 the third week after 2000. Then you turn. There are your three different lists!

A campaign is regularly sent to the same people on and off. The point is that you want to hit your prospects with different communication about the same thing or hit them with different products with the same look and both. The rest will come.

Because what you build on a marketing campaign is credibility. You build your business through communication. You communicate consistently, so much that people will believe you (credibility) and they will respond; they will come, they will spend.

1744, Benjamin Franklin published and posted the first direct marketing catalog selling scientific and academic books. Direct Mail has since come a long way, so don’t lose your piece in the post. To put it this, make it clear by applying these three basic principles of successful marketing:

-> Be

-> Target and

-> Repeat

Congratulations!

It The number of businesses that use direct mail marketing now compared to how much this medium used 10 to 15 years ago is shockingly higher. More and more marketers understand its effectiveness and are on the bandwagon – especially mortgage brokers.

Years ago, the novelty of receiving an ad in your inbox was such that any direct mail was not only viewed but cleared. Not so much. The term junk mail has since been created somewhere and I’m sure you’ve thrown your fair share of unread pieces to understand why. So what can you do with it as a marketer? How do you ensure you get the biggest bang for your direct mail dollars? More than ever, you need to understand how to compose a direct post. More than ever, you really need to target your mail to a specific market. And more than ever, you need to be patient and learn how to campaign, because that’s the key to success. Don’t get me wrong direct mail is not dead and I don’t see it soon. This is still the essential part of the largest company campaigns. Because it works.

In this article I will teach you these three topics:

-> a direct post design

-> target your specific market

->

a great design design.

Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although the card looks good, it is important, it cannot come from the truth. The only true measure of any design, at least commercial, is: “How well does it go?” By pulling, we mean what kind of reaction it evokes? Is it going to call or pull people into the store? In essence, does the design that it sets out reach?

From this fact it is not an achievement to come to the conclusion that the merits of a graphic designer are based on the execution of his or her designs. You might bring along the most beautiful ad the world has ever seen, but if it doesn’t call the phone, it’s not worth the paper it’s printed on.

You have to make designs that are not only attractive, but more importantly, get the answer needed to make a profit. You want to make sure people see your ad and want your services. In short, if the ad doesn’t make you money, it’s not a good ad.

To be or not

to be easy. Say there is a monkey loose in your office and you can’t find work. The only solution is to get the slight distraction and FedEx returns to the jungle he came from. Question: How do you catch a monkey? You have to get in his head, think like him. You have to be the monkey to find out what will bring him, so you can catch him.

Every potential client is like the monkey. They will do everything they want, unless you can persuade them to listen to you. You gotta get in their heads, think like them, be them. A monkey is a simple animal, so you can probably get his attention with the stereotypical banana.

People on the other hand are extremely complex. Then you add that the mailing list is targeted and it can be very challenging. To help you answer the question you have to say in your ad, you need to use three things:

-> Reasoning

-> Experience

-> Research

Take an unrelated topic to your own industry. Sometimes it is better to learn that way. Choose something. Say you have an exclusive Italian woman shoes boutique. You want to appeal to women who like such things. Get in her head. What would you like to buy from you? Remember, she is bombarded with ads every day. What can you say it really pulls her? How about wearing Tired to wear the same styles as everyone else? Have a picture that supports the message – show a fantastic pair of shoes or better still a beautiful woman with a large pair of shoes.

Do now as if you were a family man or woman with a $ 75k income with a $ 15K income and you have two kids! Children can be quite expensive. So why do you want to refinance?

Finding a Specialized Mailing List

If there is one thing I can’t say enough, it’s that the most important part of your mailing list is your mailing list. It is imperative that you learn the right amount of energy to learn about lists you need to post so your mail efforts are not lost. There are a few different ways to get a targeted list.

As always, the first step is to determine who will be your target market. Say you want to market homeowners. Well, now we have limited it to only 291,324 people in your area. As a minimum, your mail campaign should send three times to the same names. All you have to do is send out 873,972 postcards at $ 0.185 each and you’ll get the point. We must narrow it down again.

So how do you reach the narrowing of your list? Many factors can be considered, including age, gender, zip code, annual salary, occupation and number of children are among the more common qualifiers. It may take a while to find out what combination for your specific product works. Don’t worry about political correctness if you’re considering where to post. It is quite acceptable to test certain lists that can be considered stereotypical. Many times these lists will work well. But you never know until you test them.

No matter how big an idea you have about a particular market, ALWAYS DO A SMALL TEST PAGE! Average test fills run about 1000-1500 names. Once you see acceptable returns on the smaller mailing list, you can enter with the larger numbers. Test, test, test!

The purpose of special mailing lists is to direct a specific type of client for your particular type of business. The ultimate end result is more customers and a better bottom line. And that’s what we all want, right?

Repeating your message

campaign

n.

  1. A series of military operations undertook to achieve a large-scale goal during a war: Grant’s Vicksburg campaign ensured the entire Mississippi for the Union.
  2. An operation or series of activities that are vigorously pursued to achieve a goal: an advertising campaign for a new product; a candidate’s political campaign.

realize that I am pregnant campaigns, campaigns, campaigns

To participate in an operation planned to achieve a certain goal: campaign by the jungles of Vietnam; human rights campaign.

[French campaign, from Italian campaigns, field, military operation, from Latin Campania, open land, battlefield, from Latin campus, field.]

Definition number 2 above is the one used. But studying the entire definition with the derivation (the word origin), you can see how all the definitions merge. Marketing campaigns are, in a nutshell, a series of advertising steps, including repeated strategic plans, so that maximum benefit (more new customers) is for your business.

Note bones (this means taking note of Latin and I mean to take note): If you don’t do repeated postings, rinse money off. Sorry, I know. The truth sometimes hurts.

Why is this true? One postcard post once scarcely gets anyone’s attention for more than the moment they see it. Think about it. How many times have you seen the same TV advertising over and over again? A one shot in the dark postcard mailing list does not change your business, your bottom line, your life or your anything.

So, if you don’t come across a campaign, you may not be in business. And it may sound loud, it’s hard. It’s a hard world. And I want you to succeed in that.

There is another reason. Credibility. In some cases, people will keep on your postcard for a while. They can keep on your postcard for six months. They may even keep on your card for three years. But in most cases they think oh, I might need it, and then they’ll throw it away. Repeating your posts to the same people and seeing your image, logo, slogan, messages over and over will make them credible. Your chances of responding only grew. Repeated positions cannot be repeated enough.

To give you an example, I call it the Drop Effect:

Say you send out 5000 postcards.

From that 5000 hangs 150 on your postcard.

From the 5000, so many call the 1st week.

From the 5000, so many call the 2nd week.

From the 5000, so many call the next month.

From the 5000, so many call in 6 months.

Out of 5000, so many never call

There is a dripping inflow of the first mailing list and can therefore give a false picture of what comes from one post. Someone sends out a postcard and says, I just received four replies from my mail! But there is a whole dynamic going on off that email after the person sending the mail expects things to happen. Think about it. Are you jumping with every ad you bombard with what you think is a good idea? If you do, you’re either a millionaire or broken. But most likely, you’ll see some ads catching your interest and telling yourself that you’d like to see it. Then you see it again and remember that one day you want to see it. And then you see it again and this time you decide to check it out.

You want continuous and consistent growth. So what are you doing? Look at this scenario:

What if

you send out 5,000 postcards a week and you already have what I mentioned above.

You send the next week 5000 and you already have what I mentioned above.

You send the next week 5000 and the decreasing flow chart is underway, on each of those outflows.

What is going to happen? Eventually it’s snowball, it comes from all different places!

You really put your communication out in a big way.

And yes, it costs a lot of money to do it. (Once you have your list of what you use over and over, you only pay postage once. That’s over 55% of your cost.) FIND THE MONEY. If you are going to borrow money to do a business, spend that borrowed money on marketing!

Start with a list and post to one list one week, another list next week and another list next week. Then you turn those lists again. And again. And again.

Now you ask – what if you only have one list? You can rotate another list. And it’s always good to put it on a spreadsheet or a flow chart to track what you do and what you’ve already done.

For example: You get one list of 6000 identities. You can send one week, 2000 the next week and 2000 the third week after 2000. Then you turn. There are your three different lists!

A campaign is regularly sent to the same people on and off. The point is that you want to hit your prospects with different communication about the same thing or hit them with different products with the same look and both. The rest will come.

Because what you build on a marketing campaign is credibility. You build your business through communication. You communicate consistently, so much that people will believe you (credibility) and they will respond; they will come, they will spend.

1744, Benjamin Franklin published and posted the first direct marketing catalog selling scientific and academic books. Direct Mail has since come a long way, so don’t lose your piece in the post. To put it this, make it clear by applying these three basic principles of successful marketing:

-> Be

-> Target and

-> Repeat

Congratulations!

 

By Windowofworld.com

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