Mortgage Lead, You Get What You Pay

There are many mortgage loan companies to choose from. Each has their own way of obtaining clues to sell to loan officers. But remember, you get what you pay for.

Lead companies sell their leads in different ways. Some allow you to pick cherries, others allow you to set up a filter, and others only sell in bulk.

The price of leads from company to company also varies, as you see, it depends on what you buy.

Some lead companies buy their leads from other companies and sell them in bulk, or recycle them at a profit.

Some lead companies sell their leads fresh or in real time, which means the lead is brand new. About ten minutes old by the time it reaches you.

If you buy recycled clues, you will probably get a lot of them. Suppose we have a hundred dollars to spend on recycled clues. This will get you about fifty leads to two dollars each. These are a lot of clues to work with. However, the quality of the clues will leave much to be desired. You will also notice that you have not only wasted your money but also your time. It takes a while to call fifty people.

If you decide to buy real-time fees now, that hundred dollars will get you a five-to-eight lead, but remember, these leads are fresh, it’s hot off the press, so your chance to close some loans is plenty better than if you bought recycled clues.

Remember. You get what you pay for.

If you’re a guide, it’s also important to know where the cables are coming from.

Have you ever had the painful experience of calling and telling someone; You are the twentieth person to call me this week. Or I applied for those months ago, I closed the loan last week.

I was a loan officer for a number of years and know the feeling.

If you hear reactions like the ones you heard in the above paragraph, it should indicate that the clues you bought were recycled.

Most likely they were transferred from pilot company to pilot company.

If you are doing research for a good lead company, make sure you talk to a representative of that company and find out where the leads are coming from. If the rep cannot give a clear answer, then go ahead.

The best lead companies to work with are those who own and manage their own websites where prospects can come online and fill out online applications. This way, you know exactly where the lead is coming from, and you don’t have to worry about the tenth person buying the same lead.

If you decide to buy leads from a pilot, make sure you do your research. Research is key. You’ve worked hard for your money, so make sure the leads you buy are a good return on your investment.