New Sites Help Indie Musicians Search Public On The Web
New Sites Help Indie Musicians Search Public on the Web
It was not so long ago that musicians and gangs had to pound the pavement with their biographies and demos in hand, try the ear of a music industry scout. If they are lucky, the group will sign a recording contract and – hopefully – get the promotional power of the record company to find an audience. Indie musicians have always been a race apart, sometimes because they chose to create their music outside mainstream and other times because they did not have access to the movers and shakers in the music world.
Today, of course, indie musicians have a much more direct link with their potential audiences: the internet. To be successful, they are no longer entirely dependent on word-of-mouth and the protection of similar people. Instead, they can easily reach those who want to buy indie bands’ music. Of course, they have to record their music, but technology has also matched the playing field. Today’s digital music software lets indie musicians take their music cheaply without the support of big labels.
Many Indian musicians used social networking as one aspect of their internet marketing efforts. Most groups, for example, have MySpace or Facebook pages. Those who have created videos can also place them on YouTube. This kind of viral marketing is completely in line with the traditional, mouth-to-mouth promotion that India bands have used for decades.
However, the main departure from the past is the arrival of websites dedicated to the promotion of indie music. These sites usually allow musicians, bands, signers, songwriters, DJs and MCs to sign up for one of three types of accounts. Usually, a free artist account offers musicians the opportunity to upload their music, write blogs, make upcoming performances and become part of the website’s review and rating system. A standard account offers them the opportunity to sell digital content under an umbrella. For example, indie musicians can sell MP3s, videos and photos, and receive 70 percent of all sales. A professional account often allows musicians to use their own pay gateway (such as PayPal) and maintain 100 percent of all sales.
Typically, the website does the marketing, advertising and promotion that those who want to buy Indian band’s MP3 recordings draw. But indie fans are actually the fuel that drives the engines of these types of websites. Listeners can discover MP3 and video of their favorite indie musicians, as well as new bands. Often visitors can search the site by artist’s name, artist’s influences and artist blog entries. They can also search genre, such as a cappella, alternative, electronic, slow rock, and so on.
These types of websites blow new life into the indie scene. They complement the “go your own way” to indie musicians, and allow them to utilize new technology and become part of a collective community that promotes the general interest. At the end of the day, both musicians and fans come out winners.