Sales Process What Can You Automate
In today’s complex and competitive marketplace, managing the sales process is an important factor for most businesses. By automating a company’s sales process and efforts, you can increase its productivity.
Sales Force Automation, or SFA, is a technique used in marketing and business that automates sales business tasks. Sales tasks that can be automated can include contact management, ordering and fulfillment, information sharing, inventory monitoring, sales forecast analysis and employee performance appraisals. Using SFA improves the efficiency and effectiveness of a sales team by streamlining and speeding up processes and eliminating mistakes. Through this technology, a salesperson can access the latest information regarding customer accounts and prices.
SFA is almost like Customer Relationship Management (CRM) covering a wide range of topics including sales effectiveness, customer service and marketing management. Certainly in the business world every second is valuable and you can’t waste looking for information. You can save time and money because Sales Force Automation provides optimized communications services. You also get full management capabilities for applications and users. SFA helps you improve customer satisfaction and it also increases the productivity of sales staff.
There are currently a number of SFA software solutions on the market. These software solutions help people take better care of their customers. It routinely changes aspects of sales and marketing functions such as lead assignment, contact follow-up and event reporting. Good SFA electronically manages all sales activities within a company. It is a methodology that enables sales professionals to focus on sales by providing tools to obtain highly effective information exchange during the sales cycle. The sales force’s automatic software installations were previously designed for the desktop or laptop computer and were not easily accessible by hand-held devices. With advances in web-based SFA technology, sales reps can use Pocket PCs to record orders locally. These order details can be returned periodically via the network such as GPRS.
SFA can help sales people manage customer interaction throughout the sales cycle, from primary contact to after-sales service. SFA applications serve two different users in a business, sales managers and sales representatives, who have variable requirements. Purchasing power automation is essential in industries where direct field sales tend to be high and account management is important. Pharmaceutical companies and manufacturing industries have achieved significant returns on automating sales staff.
Investigate your options before opting for SFA software. A good automation solution for sales agencies should have features, such as multiple sales processing options and the ability to use multiple information sources. This should help in providing automation of customer assignments and field decision support.
An Internet-enabled sales force automation solution is a big advantage for those who are not. Web features provide access to information and forms anywhere, anytime and also tools for accurate sales and demand forecasting. There needs to be strong security and flexibility to support new data and functionality without a large-scale redesign of the system.
Keep your customers and your sales person in mind when choosing a sales force automation solution. Without the flexibility to meet their needs precisely, you are likely to lose efficiency in the sales process. If you choose a flexible option, your system will grow with your business.