Secrets from David CopperField
David CooperField – Live at the MGM Grand Hotel Las Vegas! Maybe you’re fascinated to know what I’ve discovered behind the curtain. I was happy to help him with one segment of his performance. Of course I am sworn to secrecy and I cannot reveal the magic behind that trick.
Looking at a master at work inspired me to do more than just watch – to observe and learn. I can tell you the secrets of David Copperfield that you can apply to your business.
There is no magic.
The first line. Reality. You won’t succeed – in any field because of magic. Copper Field does not demand magical powers. He points out that it is illusion. Masterful illusion. The secret is in mastering.
Illusion is more powerful than reality.
You might wonder – “how does he do those wonderful things?” And you may believe him to be embodied with special powers. Why? Because you see what he wants you to see – through the skills of direction, suggestions and the right things that are being ignored. How can you use these skills to create the right illusion for your clients?
You can create the right illusions when you understand and apply the power of communication.
People believe what they want.
You can control what you want them to see, but you can’t control what they believe. However, you can influence what they believe and feel. If people want to believe in magic – they will. If your clients want to believe in you – they will. It is up to you to influence them to believe in you.
The audience is always right.
Your customers are always right. Never argue with them. Demonstrate that you understand their position and respect their feelings. Then lead them in the direction they want. Sometimes the audience did not respond to the way he expected or a volunteer was slow to follow instructions. Koperveld never spoke. Instead, he acknowledged and adjusted the misunderstanding.
Preparation is All
Imagine the tremendous amount of rehearsal going on in a David Copperfield production. Dissertation, movement, positioning, lighting, team coordination, keywords, timing, coaching. Now imagine the results if Copperfield stopped. Did you and your people stop repeating your marketing and sales messages? Imagine improved results after exercising.
Pepare for the unexpected
Even with good preparation, things happen. First – smile. Then keep the illusion in the direction you want. Do not show stress or any of the negative emotions (anger, indignation, aversion). Your clients will respond to any negative emotions they see in you.
Believe in people
Copperfield’s team has moved across stage and audience in harmony – always in the right place at the right time. They were personal, effective and efficient. The team member who made me voluntarily drafted, qualified and commissioned my report. When it was my turn, it all happened as he predicted.
Surround yourself with a good team. Then make them an excellent team with the right training, guidance and encouragement. Then trust their intentions and respect their abilities. Most of all – model the message and character you want them to follow.
Offer them to Hope
Copper Field’s illusions – because the audience wants to believe in the possibility of magic. Your customers buy from you because of their hope. Your staff work with you because of their hope. You manage your business out of hope. Understand how fundamental the power of hope is. Offer possibilities. Offer opportunities. Offer hope.
Make it fun
Copperfield showed that he enjoyed his work and his clients. At one stage he even plundered his own illusion by repeating it slowly – revealing all the gobbies we missed in real time.
You are the model for your staff and your clients. Show that you have fun. Certainly you should be serious when needed. But occasionally the child shows you. Fail. Flash that spark of passion. Laugh – for yourself, with your staff, with your clients. Never laugh at them. If your staff has fun, your clients will love to do more with you. They will want to believe in your illusions – and they will tell others about you.
Copperfield’s parents were in the audience. He acknowledged them. Then he told us how his father wanted to be in show business – but didn’t follow that dream because his father’s (David’s grandfather) was stubborn bias against a show business. David revealed an inner pain. Why? It shows that he is like the rest of us.
Open up some of your inner secrets – a failure, an imperfection, an unfulfilled dream. Don’t pretend to be perfect. If you do, we will hate you. Instead, be real – so that those around you can see and believe that you are like them – human.
Don’t be tempted by the magic of technology
I was surprised to see that the stage before the show was empty. No props or equipment to warp the message and divert our eyes from Copperfield. Yes, technology has been used – as a tool to support and improve the illusion. The technology was never allowed to become the show. It was clear that Copperfield was the creator of the illusions.
Who or what sends your messages to your customers? Imagine your customers the technology as the middle stage? Does the technology disturb the relationship with your customers? Use the tools to support your message. And make sure you and your people are the middle stage.
You don’t need a cape
Remember Mandrake the magician? David Copperfield has nothing like him. In fact, he was rather coincidentally dressed. Curious, I thought. Then I realized that you don’t need a hood, hat or magic wand to create illusions. And perhaps it was David’s main message to his audience. We can all create the illusions we want. As we learn the basics, we focus our efforts and invest in ourselves and our people.