Everyone wants to make more money. In fact, most people want to hit something that makes them fabulously rich! And apparently one of the easiest paths for fulfilling these dreams of wealth is mail order or within the professional circles of the business, direct mail sales.
The only thing, no one gives much real thought to the basic ingredient of the sale by mail – writing profitable classified ads. If your mail order business is successful, you need to gain the expertise to write ads that sell your product or services!
Many advertisers think that writing classified ads is completely different from writing longer print ads, which contain a head, body text, and possibly a photo or two. However, in order to write a successful classified ad, all the honored elements of successful advertising must be present.
Big print ads contain a head to get attention, introductory body headings to inform and generate extra interest, additional copy to create enthusiasm and desire to make a purchase and call to action that encourages the reader to take the necessary steps to start the purchase process.
In advertising circles, these four attributes are often indicated by the acronym “AIDA”, which stands for:
Interest (body text)
Need (added body text)
Action (call to action).
So what makes a classified ad good or bad? First, it must appeal to the reader, and as such it must say exactly what you want to say. Secondly, it should say in the least possible number of words to keep your operating costs within your budget. And third, the desired results or queries or sales must be produced.
To grab the reader’s attention is your first goal. You must assume that the reader “scans” the page on which your ad appears in the company of two or three hundred classified ads. That is why there must be something about your ad that will stop him from scanning and watching you! So, the first two or three words of your ad are of the utmost importance and deserve your thorough consideration. Most recordings show that words or phrases that the reader is getting into tend to be the best
ones. Such words as: FREE … WIN … MAKE GREAT MONEY …
Whatever the words you use as a dartboard to start your ads, keep in mind that with similar tapers of the other ads, they same page will compete. . Therefore, your ad, next to your main words, should promptly promise or give further benefits to the reader. In other words, your ad can read something like this: MAKE GREAT MONEY! Easy and simple. We’ll show you how!
In the language of professional copywriters, you have caught the eye of your prospect and interested him in something he can even do.
The next line of good classified copying has to do with the excitement of the reader’s desire to deal with your offer. In many cases, this rule is over, and it turns out it’s the real reason that an ad doesn’t follow the advertiser’s expectations.
Think about it – you have your reader’s attention; you told him it’s easy and simple; and you’re going to ask him to do something. Unless you take the time to go “your offer,” your ad will only turn half. He will compare your ad with the others who grabbed his attention and eventually decide on the one that interests him the most.
What is said is that here is the magic word “guaranteed” or another kind of word or phrase. So now we have an ad that reads: MAKE GREAT MONEY! Easy and simple. Guaranteed!
Now the reader is turned on, and in his mind he cannot lose. You’re ready to ask for his money. This is the part of your ad for a claim for action. This is the part where you want to use such words as: Limited Time Offer! Get up now! Call today!
Example: Make $ 1000 a week! Easy to do! No sale! Risk FREE! Limited offer. Call …
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These are the ingredients of any good classified ad – Attention – Interest – Wish – Action … Without these four ingredients proficient integrated into your ad is the chance that your ad will lie down there and do nothing but cost you money. What we just showed you is a basic classified ad. Although such an advertisement can be placed in any leading publication and would have a good response, it is known as a “blind ad” and will make inquiries and answers from a whole spectrum of people who publish it in it. record. In other words, from as many timetables as bona fide buyers.
Let’s try to give you an example of the type of classified ad you might want to use. Say to sell a report like this one. With all the rules of basic ad copywriting, and with exactly what our product is, we read our ad solely:
MONEY MAKER’S SECRET! How to write classified ads. Simple and easy to learn – double or triple your answers. Rush $ 1 to BC Sales, 10 Main Anytown, TX 75001.
The point we make is this:
- l) You need to grab the reader’s attention …
2) You need to “interest” him with something that calls on him …
3) You must further stimulate him with something (catch-phrase) that “desires” the product or service.
4) Ask him to act immediately …
There is no point in being cumbersome or clever. Just keep to the basics and your profits will increase accordingly. One of the best ways to write good classified ads is to study classified ads – try to find out exactly what they’re trying to sell. Then use them to rewrite them according to the rules we’ve just given you. When you sit down to write a classified one, always write everything out – write everything you want to say – then go back, write words and refine your phrase.
The final ingredient of your classified ad is, of course, your name, address to which the reader must respond – where to send his money or how to get for further information.
Generally speaking, readers respond more often to ads that include a name than those that contain only initials or an address. However, since ad costs are based on the number of words, or the amount of space your ad uses, the use of some names in classified ads can be quite expensive. If we have to ask our ad respondents to subscribe or send their money to The Research Writers & Publishers Association, or to Business Business Mart, or even to Event Maker’s Event Spread, our advertising costs will be prohibited. So we shorten our researchers or money makers. The point here is to think relatively relatively about the placement costs of
your ad and to shorten too many names.
The necessities of a successful classified ad are no different. The shortness of most classified ads simply means that these essentials are divided into basic principles.
All classified ads contain either a heading, which may be separate from the actual copy or a bold first line or introductory word. It should immediately grab a reader. Most classified ads, whether classified in newspapers, magazines or on the website, are counted with dozens of other classified ads. The reader’s attention is only caught by a word or phrase that is of immediate, powerful interest.
As a result, experienced ad writers use proven keywords in your headlines to attract readers interest. These keywords and phrases include free, easy, simple, guaranteed, proven, new and money.
To the attention of the readers, you need to create interest and desire through informing, stimulating, excited copies and showing how the product or service will benefit the reader. Sounds easy? It’s not. Especially when writing ads that are often limited to one or two lines. Early ad writers often claim that writing a classified ad is a huge challenge. Words must be learned. Sentences must be secreted, then parked again, then even more divided into the shortest being, while still informing and raising interest. And of course, the last aspect of AIDA, the call to action, must be written briefly with enough power to seduce a reader to continue.
How can you achieve it all in your own classified ads? The best way is to first study other successful ads, given the AIDA formula shown above. When studying classified ads to see how the essential aspects of AIDA have been achieved, you can begin to see how the experts succeed – and you can begin to bring this expertise into your own writing.
How do you know when someone’s ad is successful? When an ad appears over and over for months or even years, you can be assured that it works. No one is holding an unsuccessful ad. Find the successful ads that advertise your products or services similar to yours, and then start incorporating them into your own classified ads.
The same applies when you mention the mailbox number of your mail. Shorten it to just Box 40, or in the case of a rural delivery, shorten it to just RRl.
The important thing is to know and follow the rules of profitable classified advertising in writing. Keep your costs in line.